Dave Marsh is in his 22nd year at Northwood University, currently in his seventh academic year as Director of Athletics. In November of 2013, Marsh was promoted to director after spending nearly 13 years as Associate Athletic Director.
Marsh has served a variety of roles at during his career years at Northwood. He served as Associate Athletic Director since 2000 before being promoted in 2013. During that time, Marsh has overseen compliance, facilities, budgeting and marketing in addition to various other duties within the athletic department. He has been at Northwood since 1998 when he was named Sports Information Director/Marketing Director.
Since becoming Director of Athletics, Marsh has led the department to new standards of excellence. In 2017-18 he was named an Under Armor Division II Athletic Director of the Year by the National Associate of Collegiate Directors of Athletics (NACDA). In 2019 he was selected to serve on the NCAA DII Management Council, a four year term. He managed building projects to enhance the Bennett Center including full renovation of Riepma Arena, new offices for several programs, new golf practice facilities, and new locker rooms for volleyball, men’s and women’s basketball, football, softball, baseball, and men’s and women’s track – with golf and tennis to come. Additionally significant improvements were made to soccer, baseball and softball venues, including new scoreboards for each. In the summer of 2019 a new video scoreboard is being installed at the football stadium.
In 2017 Marsh instituted the Northwood Student-Athlete Leadership Retreat program to improve leadership skills among 35 student-athletes representing each athletic program. The annual Go MAD Day, established in 2015, a day of service on Northwood’s campus, saw 347 student-athletes participate from all 18 varsity teams, performing over 1000 hours of community engagement and service. Overall 798 campus and community members joined efforts to “make a difference” in 36 local organizations. The program was named the winner of the 2018 NCAA DII Award of Excellence, which is given to a school recognizing campus and community engagement efforts over the past year. Northwood earned the award thanks to their annual "Go M.A.D." Day, where the University comes together for community engagement events throughout Midland. In 2015 the department began the annual Timby Awards, sponsored by Blasy Electric, to honor Northwood student-athlete achievement and recognize all seniors. For the last three years Northwood student-athletes have achieved an overall cumulative GPA of over 3.0, and Northwood is consistently among the GLIAC leaders in graduation rates.
During his Northwood career, Marsh has enhanced the athletic department by starting the Athletic Hall of Fame in 2008, negotiating an equipment and outfitting deal with Nike/BSN, brokering numerous sponsor partnerships, spearheading radio and webcasting partnerships, beginning an on-line apparel store, helping develop the new Northwood University Timberwolves logo, starting an alumni relations program, and leading the athletic department grow to over 500 student-athletes. During that time Northwood has enjoyed 47 GLIAC championships, including the school’s first baseball and third men’s soccer titles in 2017. Northwood has hosted numerous NCAA post-season events in tennis, football, soccer, and baseball. The spring of 2017 saw six teams participate in the NCAA post-season – most in school history.
In addition to his responsibilities at Northwood, Marsh has served in a variety of professional leadership capacities within the NCAA, the GLIAC, and in the community. He served for four years on the NCAA Division II Women's Basketball Committee, has been on the NCAA Basketball Rules Committee and various NCAA Regional Ranking Committees. In the GLIAC Marsh has served as Chair of the GLIAC Management Council, and is a former chair of the GLIAC Marketing and Awards Committees and currently sits on the GLIAC Officiating Committee.
An active member of the Midland Community, Marsh has been a member of the Midland Amateur Sports Capital Committee since 1999, serving as chair for six years and holding other officer positions. During that time he spearheaded efforts to move the Midland County Sports Hall of Fame to Dow Diamond. Marsh sat on the board of the Pregnancy Resource Center for eight years, and is currently on the board of the Midland Convention and Visitor's Bureau. He recently joined the Midland Area Community Foundation Board of Trustees, and is Chair of the MACF Grants Committee. Marsh is also active with MCTV, serving as play-by-play announcer for high school sports, Royal Family Kids as a mentor and camp volunteer, and the Rotary Club of Midland, where he sits on the scholarships committee.
Marsh lives in his native Midland with his wife Susan. They have four children – Alex, Ben, Greg and Kelly. He graduated from Eastern Michigan University in 1985 with a Bachelor of Business Administration degree, and earned a Master’s in Education from Springfield College (Mass) in 1988. Prior to coming to Northwood University he was Assistant Athletic Director at Fitchburg State College (Mass), where he was inducted into their Hall of Fame in 1999.